Brand guidelines

v1.3
Last update: 11. Jan., 2024
* MikroTik brand assets — including its trademarks, logos, icons, designs, trade dress, fonts, names of products, services, sounds, emojis, and any other brand features and elements, whether registered or unregistered (“Brand Assets”)—are proprietary assets owned exclusively by MikroTik and its group of companies. These Guidelines, which may be updated from time to time, detail how our Brand Assets can be used under specific circumstances. Many uses—including our logos, app and product icons, and other designs - will require a license first. Unless you have an express license from MikroTik, these Guidelines will exclusively govern your use of our Brand Assets. We’re happy to have you promote your MikroTik presence and content. Just make sure your ads and marketing materials don’t suggest that MikroTik is sponsoring your promotions or formally affiliated in any way.

Versions

We use two versions of logotype on our devices - primary logo and primary symbol.

PRIMARY LOGO

Download logo files:

PRIMARY SYMBOL

Download logo files:

Placement

There are some simple rules to follow when placing logotype on a device.

POSITION

Left/Top

Left/Bottom

Centered

MINIMAL OFFSET

Size of the symbol is preffered

1/2 size of the symbol is the critical minimum

* The same rules apply when using only logotype's symbol.

Size

Physical size of the logo finish.

MINIMAL PRINTED

MINIMAL EMBOSSED

Colors

We mainly use these brand colors in our products for consistency.

Mikrotik
Black
Pantone
RAL
Black C
9005
Mikrotik
Gray
Pantone
RAL
424 C
0005000
Mikrotik
Light
Pantone
RAL
Cool Gray 2 C
7047
Mikrotik
White
RAL 9003

Although we keep consistency across the palette, we don’t limit our self creating unique shapes of our devices using unique patterns.

Series & Labels

For device series and labels it’s advisable to use our corporate font face Manrope in Extra Bold version.

CRS518-16XS-2XQ-RM

Manrope Extra Bold